Leave all preconceived notions in your browser history. Whatever you've been told about pet nutrition before will probably be challenged here. And that's a good thing: we just want you to be prepared. Merely finding this page puts you way ahead of the game.

The following are some of the most common topics we've discussed with vets, breeders, consumers, and industry leaders. The so-called 'experts' have influenced all of us at some point or another. Don't be shy to talk to us; we hope this is the beginning of a new way of looking at pet nutrition.

Best Dog Diets

Vets, Complete Diets
& Never Switching Foods

Common Dog Food Allergies

Food Ingredients
and Allergies

 

 

Prescription Dog Food

Prescription Diets, Breed specific
and Puppy diets 
 

Raw Dog Food 

Dry Kibble and Dental Health

Best Dog Food Ingredients

Ingredients DO Matter

Processed Dog Food

The Effects of Processing

 

 

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