Leave all preconceived notions in your browser history. Whatever you've been told about pet nutrition before will probably be challenged here. And that's a good thing: we just want you to be prepared. Merely finding this page puts you way ahead of the game.
The following are some of the most common topics we've discussed with vets, breeders, consumers, and industry leaders. The so-called 'experts' have influenced all of us at some point or another. Don't be shy to talk to us; we hope this is the beginning of a new way of looking at pet nutrition.
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