I bought this for our VERY food driven puppy. When feeding, he would eat his food within 20-30 seconds. With the Injoya snuffle mat, his feeding time is as long as 15 minutes. He loves to root around in it and gets excited when the mat comes out. The mat is very sturdy and well made with high quality materials. I’m extremely happy with this purchase. If you have a furry friend that is very food driven, I HIGHLY recommend this snuffle mat.